Consumer Packaged Goods For The Culture: Rap Snacks Disrupt 2024
How can your consumer packaged brand grow from an idea to being distributed internationally? James Lindsay, the CEO and Founder of Rap Snacks, invites you to Rap Snacks Disrupt 2024 to learn the answer to that question, connect with distributors throughout the country, gain industry insights, learn about emerging trends and receive master classes in marketing.
No one can take you to where they’ve never been. At Rap Snacks Disrupt 2024 you’ll learn how Rap Snacks started as a dream, grew to a brand stocked in a few corner stores in Philadelphia and today, the brand is proudly stocked by America and Canada’s largest retailer and throughout the globe. The consumer packaged goods space is unique and presents special challenges. If you’re serious about growing your brand, come to the one place where you can connect with opportunity and learn from proven innovators in the space: Rap Snack Disrupt 2024. Rap Snacks has __ manufacturing plants, is distributed by over 60 entities and supports or maintains ___ jobs globally. “The road wasn’t paved for us,” said CEO and Founder James Lindsay. “Our brand, our concept, intimidated many people and as a Black entrepreneur, not many were volunteering to show me the ropes. That’s why Rap Snacks Disrupt 2024 is so important.”
Lindsay is not only bringing his knowledge to CPG brands who want to grow, he’s bringing partners from other international CPG brands, his network of distributors, marketing team and various other mentors and influencers that have made Rap Snacks the most disruptive brand in the industry. All of these resources and connections are being made available to your company at Rap Snacks Disrupt 2024. This is not merely a pep rally for rather, for CPG brands who are culturally relevant and have dynamic CPG products to offer, Rap Snacks Disrupt 2024 is a launching pad for ideas that will soon become internationally known. Before you pay so-called consultants and internet gurus for information easily obtained on the internet, come and access high level buyers, instant distribution channels and industry insights from veterans who are currently disrupting the CPG space.
“This is a personal mission, almost a calling,” Lindsay said. “We’ve seen many of the same CPG brands on the shelf but it’s time to diversify the offerings in our stores to reflect all of us. The supports aren’t there– I had to figure a lot of this out by trial and error and now we’re simply eliminating a lot of the error for people.” The world is waiting for your brand and Rap Snacks Disrupt 2024 is waiting to launch you to it. Register today by clicking here and together, let’s disrupt the industry.
Rap Snacks: Where Do We Grow From Here?
Good companies successfully sell a product or service, great companies launch movements. Movements galvanize the culture because they resonate with the people, satisfy an outstanding societal need and ultimately, feed the soul. Rap Snacks has successfully done all of these things and this is merely a beginning. The Rap Snacks movement is emerging as a global phenomenon and it’s way more than snacks. Rap Snacks is sold today at Canada’s largest retailer, Loblaws. Rap Snacks is sold at America’s largest retailer, Walmart. Still, the brand has clear. outstanding targets domestically and globally, all of which are within reach over the next several years.
College students spend $40 billion annually on food. As a culturally relevant brand, Rap Snacks has increasingly developed a sustained demand at college campuses across the country. To service this growing market, Rap Snacks has developed relationships with Sodexo and other suppliers to colleges and universities. Through these relationships, Rap Snacks is now sold on campuses across the country and is on pace to become the snack brand of choice for students in the near term. As these young consumers shift from other brands, they will carry those purchase habits with them as professionals. In time, Rap Snacks will be America’s brand of choice, as a result of the work we’re doing today to convert students into loyal customers. Rap Snacks isn’t merely connecting with young consumers based on flavor profiles but rather, as a cultural force that resonates with Gen Z.
The Canadian invasion of Rap Snacks is merely a starting point in our international expansion. Our method of expansion into the Canadian market is indicative of our ambition in future markets. The Rap Snacks presence in Loblaw, the nation’s largest retailer, indicates the scale at which the brand is able to manufacture and also, it reflects the lessons learned and relationships formed in the US market. Rap Snacks isn’t simply happy to have a presence wherever we go but rather, the brand aims to dominate and shift the cultural landscape. Rap Snacks is currently working with distributors in the Caribbean, the United Kingdom and is currently opening up relations in Sub-Saharan Africa. As with the Canadian market, the Rap Snacks expansion in those emerging markets will be at comparable scale and speed. The number one US export is culture and as a cultural phenomenon, Rap Snacks is already in demand across the globe. Just as the brand is now manufacturing in Canada, look for a physical presence in markets around the world over the next several years.
It’s deeper than Rap Snacks. Our brand resonates with the culture because it was birthed out of the culture. Rap Snacks has and continues to satisfy the outstanding need of representation in the consumer packaged goods industry. As loyal consumers of snacking brands, African Americans have longed to see themselves in the product and our brand has given the people what they want. All of these factors, collectively, work to feed the soul of the nation and that’s why Rap Snacks continues to disrupt the industry. As America feeds, others long to have a bite and that’s why the brand continues to expand globally. Here we grow again, Rap Snacks will not be stopped!
The True Genius Behind Rap Snacks
The success of Rap Snacks can’t be copied by other snack brands. Rap Snacks isn’t just delicious flavors or marketing genius. Rap Snacks is a deep, authentic and organic movement that consumers have embraced for decades on a soul level. While everyone can’t be Rap Snacks, there are parts of our blueprint which are accessible; just know that it’s much deeper than Rap Snacks.
Communities vote for politicians whom they can identify with, men and women they feel understand them. Consumer packaged goods are similar in many ways. Just as consumers don’t simply vote for tax proposals and budget priorities, consumers make purchase decisions based on more than objective brand qualities. Rap Snacks has created a number of amazing flavor profiles but we’ve also invested in many young entrepreneurs in inner cities. Rap Snacks has featured a number of mesmerizing package designs but we also inspire individuals with hope. The true genius of our products is that the taste and what consumers feel aligns and that can’t be taught in a conventional marketing course.
The Rap Snacks Foundation has quite literally changed the lives of young people across this country. From our dynamic partnership with Delaware State University to teaching teenagers how to trade stocks and entrepreneurship, Rap Snacks continues to build more than sales revenue: this is about building legacy. These programs have a much larger impact than one might initially see; the families we touch are grateful but the ripple effects on the broader community are simply immeasurable. Our brand has many direct economic impacts but our multiplier effect won’t be measured for many years. Consumers, while not necessarily armed with sophisticated statistical analyses, fully understand whose side our brand stands on and that’s why they continue to stand with us.
Every major brand started as a simple idea but what makes Rap Snacks distinct is that our idea came in our lifetime and from a place that many consumers identify with. The roots of a great many other corporations, on the other hand, begin overseas, on the foundation of chattel slavery or so far back as to be obscure. Rap Snacks, on the other hand, comes from the community, was birthed in the 1990s and has grown consistently before our eyes. With each stage of growth, the brand has maintained an authenticity, community focus and aspirational ethos that continues to inspire people from every walk of life. It’s more than Rap Snacks, it’s truly a way of life, an ethos and a series of commitments that make us family.